SUCCESS STORY
We managed to get enrollments from 10 new countries, 45% increment in average qualified leads, 2.5X registrations for the Programme and 32% growth in lead conversions rate.
Thus, ensuring a fruitful globe-trotting graph for Pearson's LBS Program
Achievements
45%
increment in average qualified leads
10
Enrollments from New countries
2.5X
Registrations for the programme
32%
Growth in lead conversions rate.
The Task at Hand
It wasn't just about introducing Pearson's LBS around the globe but, to develop a media plan to identify the right geographies for the success of the same.
We implemented our approach as follows:
Rapid testing of platform/audience mix for leads.- Cross channel ads on all social platforms coupled with Google.
- Creating new landing pages for international geographies like US, UK and ME
- Regularly crafting the right content and creative mix
- Set up drip email campaigns as per leads stage analysis.
- Campaign optimization and scale-up based on leads quality feedback.
"Basics help you strengthen your foundation and have endless possibilities"
Making It Possible:
- To have strong basics and sharpened awareness is what it takes to amplify growth and ensure the success of a strategy.
- We always, begin with the basics and then add on whatever is required as per our research and measuring tactics.
Performance Objectives
Geography Expansion
Lead Prospect Rate
Lead Conversion Rate
Cost per Conversion.
Using The Right Platforms
What Our Clients Say About Us!
Jaskaran Singh
AVP Growth, BaaziGames
“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”
“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”
"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."
"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."
"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."
"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."
"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"
"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."
"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."
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