Pokerbaazi

You Hold the Cards

BACKGROUND

PokerBaazi is a leading online poker platform that offers a wide range of poker games and tournaments to players in India.

GOAL

To reach potential players who were interested in online poker, promote their unique features, and encourage sign-ups and deposits for their platform.

STRATEGY

We identified our key demographics and segmented the audience into different categories, including:

  • Poker enthusiasts
  • Online gamers
  • Entertainment seekers
    •

    We highlighted the thrill of poker, the variety of games available, and the potential for winning real money through our captivating and visually compelling ad creatives. Further, we developed a comprehensive full-funnel strategy to capture the audience interested in playing Poker by running campaigns across distinct objectives - Installs, Registration and FTDs (First Time Deposit).

    We implemented our approach as follows:

    • ACQ  Acquisition with upper funnel events like install, signup and lower funnel events like FTD
    • REM Remarket all users who have engaged but not installed, clicked on ads and more.
    • RET   Retention is broken into two, one for new registered users and one for old dead users with different content
    • REC  Recall lift is a consistent genre of 2-5% of the budget to ensure good reach for social engagement

    Conclusion

    By employing meticulous audience segmentation, appealing creatives, and strategic targeting, we were able to solidify PokerBaazi’s position as a prominent online poker platform in India. Within the first three months of operation, we witnessed a substantial growth in the key metrics that matter.

    141%

    Increase in Installs

    154%

    Increase in Registrations

    167%

    Increase in First Time Deposits

    44%

    Decrease in Cost Per Install

    47 %

    Decrease in Cost per Registration

    49 %

    Decrease in Cost per first time deposit

    The Task at Hand

    Pokerbaazi is India’s finest poker site to play mobile poker online.Pokerbaazi offer daily tournaments to encourage users to play online poker and gives real time seamless gaming experience. Poker enthusiasts can access the best poker tournaments and cash tables at their fingertips.

    Tasks

    To increase the number of app installs & First-Time Deposits for Pokerbaazi iOS app that offers online poker games. To achieve this, we leveraged Apple Search Ads and devised a strategy that focused on targeting different segments of users who have an affinity for playing online poker.

    117%

    Inc in FTD Volume

    26%

    Decrement in CPFTD

    16%

    Improvement in Reg to FTD Rate

    Strategy

    To target different segments, we thought of various use cases related to online poker players, such as those who are interested in the game's social aspect, those who enjoy the thrill of competition, and those who prefer to play for fun. We also looked at different demographics, such as age, gender, and location, to further refine our targeting.

    One of the key aspects of our strategy was using generic terms related to poker. This helped us capture a broader audience, including those who may not be familiar with the specific brand of the app. We found that targeting keywords such as "online poker," "poker games," and "poker tournaments" helped us garner the best results.

    41.7%

    Increase in Install Volume

    19%

    Increase in Install to FTD Rate

    Using The Right Platforms

    What Our Clients Say About Us!

    Jaskaran Singh
    AVP Growth, BaaziGames

    “Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”

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    Nishant Gupta

    Cofounder - Iluvia

    “Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”

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    Cofounder - Skoodo

    "The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."

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    Ashutosh Kumar

    Business Head India - Rivigo

    "Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."

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    Founder - A Box Of Stories

    "We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."

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    Senior Marketing Manager - Pearson Online Learning Services

    "The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."

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    Marketing Head - Akiva

    "Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"

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    "Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."

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    Vinita Joshi

    Head of Marketing - Nyumi

    "We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."

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