Job Responsibility: ➔ Business Strategy & Growth ◆ Develop and implement comprehensive business development strategies to achieve revenue and growth targets. ◆ Identify and capitalize on new markets, verticals, and partnership opportunities. ◆ Lead market research to analyze trends, competitor activities, and emerging opportunities. ➔ Client Acquisition & Relationship Management ◆ Prospect, pitch, and onboard new clients, focusing on brands seeking performance marketing solutions. ◆ Build and nurture long-term relationships with key clients, understanding their business objectives and marketing needs. ◆ Present agency capabilities and customized digital marketing proposals to prospective clients. ➔ Sales Leadership ◆ Lead the end-to-end sales process, from lead generation and proposal development to contract negotiation and deal closure. ◆ Set and monitor sales targets, ensuring the team meets or exceeds objectives. ◆ Train, mentor, and manage business development and sales teams as needed. ➔ Collaboration & Cross-functional Leadership ◆ Work closely with performance marketing, analytics, and creative teams to ensure client solutions are data-driven and results-oriented. ◆ Coordinate with internal stakeholders to deliver cohesive and effective campaigns. ➔ Reporting & Analytics ◆ Oversee the tracking and reporting of key business development metrics. ◆ Use data and insights to optimize sales strategies and improve client acquisition processes. ➔ Industry Engagement ◆ Represent the agency at industry events, conferences, and networking opportunities. ◆ Stay updated on digital marketing trends, innovations, and best practices to keep the agency competitive. Required Skills & Qualifications ● Bachelor’s degree (Master’s preferred). ● Rich experience in business development, sales, or account management experience in a digital or performance marketing agency.
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