Khyber Resorts & Spa is one of India’s most luxurious mountain retreats, nestled in Gulmarg, Kashmir. Known for its breathtaking Himalayan views, world-class spa, and exclusive guest experience, Khyber caters to a high-end clientele seeking premium stays in the region.
Challenges | Insight |
Limited non-branded visibility | Most organic traffic came from branded searches; low presence for “best resorts in Gulmarg” or “luxury stay in Gulmarg” queries |
Strong OTA competition | Competing against high-authority booking platforms (Booking.com, TripAdvisor, MakeMyTrip) |
Content gaps | Lack of blog content targeting year-round travel interest, festivals, and nearby attractions |
Limited backlink profile | A few high-quality referring domains from travel and lifestyle publications |
Seasonality-driven traffic fluctuations | Organic dips during off-peak travel months impacted consistent lead flow |
Discover the luxury hotel in Gulmarg, Khyber Himalayan Resort & Spa. Enjoy luxury, comfort, and stunning views. Book your dream stay now!
20+
↑ 200%
↑ 90%
↑85%
↑ 128%
1. Keyword Clustering
Segmented into branded, non-branded, and destination-intent queries, targeting long-tail, location-based terms.
2. Seasonal Content Engine
Published evergreen travel blogs and seasonal event content to offset off-season dips.
3. On-page SEO
Optimized meta titles, descriptions, and internal linking between blogs and booking pages.
4. Local SEO & Schema
Enhanced Google Business Profile, added hotel/review/FAQ schema for better visibility.
5. Authority & Backlinks
Secured placements in luxury travel blogs, lifestyle magazines, and hospitality directories.
By focusing on evergreen content, destination-specific keyword targeting, and strategic link building, Khyber Resorts:
Achieved a 2.6x growth in organic impressions in just 6 months
Strengthened both branded and non-branded search presence
Built a consistent organic traffic funnel to offset seasonal dips
Improved direct booking opportunities, reducing dependency on OTAs
Result: Khyber Resorts now enjoys a sustainable organic growth engine capable of attracting luxury travellers year-round.
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