Brand Snapshot

Khyber Resorts & Spa is one of India’s most luxurious mountain retreats, nestled in Gulmarg, Kashmir. Known for its breathtaking Himalayan views, world-class spa, and exclusive guest experience, Khyber caters to a high-end clientele seeking premium stays in the region.

Core Objectives

  • Improve both branded and non-branded organic visibility across high-intent travel queries
  • Overcome seasonal dips in organic traffic by leveraging blog content and evergreen destination searches
  • Drive direct booking leads through the website without over-reliance on OTAs

Technical Challenges

Challenges Insight
Limited non-branded visibility Most organic traffic came from branded searches; low presence for “best resorts in Gulmarg” or “luxury stay in Gulmarg” queries
Strong OTA competition Competing against high-authority booking platforms (Booking.com, TripAdvisor, MakeMyTrip)
Content gaps Lack of blog content targeting year-round travel interest, festivals, and nearby attractions
Limited backlink profile A few high-quality referring domains from travel and lifestyle publications
Seasonality-driven traffic fluctuations Organic dips during off-peak travel months impacted consistent lead flow

Discover the luxury hotel in Gulmarg, Khyber Himalayan Resort & Spa. Enjoy luxury, comfort, and stunning views. Book your dream stay now!

Achievements

20+

Keywords in Top 10

↑ 200%

Organic Search Impressions

↑ 90%

Organic Clicks

↑85%

Organic Leads (Booking Clicks )

↑ 128%

Organic Sessions

Strategic Levers Deployed

    1. Keyword Clustering
    Segmented into branded, non-branded, and destination-intent queries, targeting long-tail, location-based terms.

    2. Seasonal Content Engine
    Published evergreen travel blogs and seasonal event content to offset off-season dips.

    3. On-page SEO
    Optimized meta titles, descriptions, and internal linking between blogs and booking pages.

    4. Local SEO & Schema
    Enhanced Google Business Profile, added hotel/review/FAQ schema for better visibility.

    5. Authority & Backlinks
    Secured placements in luxury travel blogs, lifestyle magazines, and hospitality directories.

Conclusion

By focusing on evergreen content, destination-specific keyword targeting, and strategic link building, Khyber Resorts:

Achieved a 2.6x growth in organic impressions in just 6 months

Strengthened both branded and non-branded search presence

Built a consistent organic traffic funnel to offset seasonal dips

Improved direct booking opportunities, reducing dependency on OTAs
 

Result: Khyber Resorts now enjoys a sustainable organic growth engine capable of attracting luxury travellers year-round.

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