Motozite

One Stop Shop for Demo, Used & New Luxury Cars

Background

Motozite is a digital-first platform specializing in luxury demo, used, and new vehicles across India. Positioned as a trust-first automotive concierge, Motozite bridges the gap between luxury auto dealerships and discerning digital buyers.

Core Objectives

  • Improve non-branded organic visibility across transactional, geo-targeted luxury car queries
  • Generate qualified, bottom-funnel leads with high purchase intent
  • Build a scalable SEO framework independent of paid media dependency

SEO Strategy

  • Keyword Clustering
  • Scalable Landing Pages
  • Content Engine
  • Technical SEO
  • Authority & Backlinks

Motozite is an exclusive one-stop platform for luxury cars. Buy a demo car, pre-owned or a new luxury car or sell/trade-in your luxury car with a new one from the comfort of your home. Avail ownership solutions such as finance, insurance and warranty, all under one roof.

Achievements

30+

Keywords in Top 10

↑ 132%

Organic Search Impressions

↑ 78%

Organic Clicks

↑ 388%

Organic Leads

↑ 358%

Organic Sessions

We implemented our approach as follows:

    1. Keyword Clustering
    Segmented into commercial, geo-specific, and informational queries. Focused on long-tail, high-intent terms.

    2. Scalable Landing Pages
    Created brand-model-city pages with schema, dealer trust markers, and demo vs. used segmentation.

    3. Content Engine
    Published SEO blogs + FAQs targeting buyer questions. Built internal linking for depth and relevance.

    4. Technical SEO
    Improved Core Web Vitals, crawlability, and content hygiene (canonicalization, sitemap logic).

    5. Authority & Backlinks
    Secured links via PR, directories, and influencer UGC. Strengthened local SEO and branded search.

Conclusion

By blending smart keyword targeting, scalable landing pages, and strong technical SEO, we boosted Motozite's organic leads by 388% and cemented its position as India’s trusted digital hub for luxury car buyers and sellers.

Using The Right Platforms

Google
GA4
Google Search Console

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Jaskaran Singh
AVP Growth, BaaziGames

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Cofounder - Skoodo

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Business Head India - Rivigo

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Founder - A Box Of Stories

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Senior Marketing Manager - Pearson Online Learning Services

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Marketing Head - Akiva

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Founder, MPowder

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Vinita Joshi

Head of Marketing - Nyumi

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Head - Digital marketing, Herbal Chakra

"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."

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