Monri

BACKGROUND

Monri is a premium handwoven cotton apparel brand offering sarees, blouses, and dresses crafted by Indian artisans. Their focus on tradition and craftsmanship appeals to customers seeking authentic Indian weaves.

GOAL

Monri needed to scale while shifting from WordPress to Shopify. Key challenges included managing 500+ SKUs, creating a digital marketing roadmap, and optimizing ad performance and ROAS.

STRATEGY

We focused on:

  • Product Positioning: Streamlined 500+ SKUs for clarity and appeal.
  • Website Optimization: Boosted conversions during the platform transition.
  • Ad Efficiency: Enhanced creatives and budget allocation to drive revenue and ROAS.

Achievements

350%

Increased quarterly revenue

+123%

Increase in ROAS.

20%

Ensured higher conversion rates and reduced acquisition costs

We implemented our approach as follows:

Understanding Monri’s strengths, we turned their extensive catalogue into an advantage. Our approach focused on:

  • Smart Product Categorization –  We meticulously grouped products to create targeted marketing campaigns, ensuring each category received tailored ad creatives and budget allocation.
  • Data-Driven Advertising -  By analyzing customer preferences, we crafted compelling ad content that resonated with highly relevant audiences.
  • Optimized Budget Allocation -     We strategically distributed ad budgets across best-performing products and high-intent audiences, ensuring maximum efficiency. different content
  • Consistent Performance Monitoring –  Regular data analysis helped us refine strategies in real time, maintaining profitability while scaling revenue

Conclusion

By implementing targeted marketing strategies, engaging visuals, and a data-driven approach, we helped Monri carve its niche in the sustainable fashion space. The brand saw remarkable traction in its early months, with significant improvements in key performance indicators.

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Head - Digital marketing, Herbal Chakra

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