Marketing Mix Modeling for Growth-Stage Brands: Meridian vs Robyn, and When Platform ROAS Stops Telling the Truth

Your Meta dashboard says 4x ROAS. Your bank statement says something else entirely. That gap is exactly what marketing mix modeling exists to close, and for growth-stage brands spending real…

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PROHED Wins SEO & AI GEO Mandate for Uniqus Consultech to Strengthen Global Search Visibility

PROHED has secured the SEO and AI GEO mandate for Uniqus Consultech, marking another step in its work with global B2B and consulting brands. The engagement will strengthen Uniqus’ organic visibility across key consulting and technology solutions through a data-led SEO, content, and AI search optimization strategy.

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