ChatGPT ads are adding a visual format that shows product imagery alongside images users generate. For Indian performance marketers, it’s a new paid channel to prepare for now and test…

Most marketing teams are treating this like a 2027 problem. It isn't. DPDP Act compliance is already unfolding in phases, and the middle phase, Consent Manager registration, activates in November…

If you run Local Services Ads for a plumbing, HVAC, or home services business, you've probably already gotten an email from Google about this, or you're about to. Short answer:…

Google is quietly retiring one of the oldest ad formats in its ecosystem, and most advertisers haven't noticed yet. The Google Display Network, the banner and image ads that have…

ChatGPT Ads are sponsored placements appearing below AI-generated responses, matching the context of a user's prompt rather than a keyword. When someone asks ChatGPT for a product recommendation or category…

A Meta update refers to a versioned change to Meta's advertising API and platform infrastructure that affects how campaigns are delivered, how placements are structured, and what tools are available…

Server-side tracking is the practice of sending conversion and event data to ad platforms from your own server rather than directly from a visitor's browser. Instead of relying on a…

Google Ads is updating how target-based smart bidding works for campaigns that are "Limited by Budget." From August 17, 2026, campaigns using Target CPA or Target ROAS that have historically…

PMax network control refers to a new feature Google is testing that allows advertisers to exclude the Search Partner Network and Google Display Network from Performance Max campaigns through two…

AI search refers to search experiences where generative AI synthesizes an answer rather than showing a ranked list of links. New data shows google.com has become AI Mode's second most-cited…