Overview
Amaris is a high-end fine jewellery brand with strong offline equity and Bollywood collaborations to its name. With a presence across India's top metros and ambitions to grow into the US and Middle East, the brand needed a digital strategy that could carry the weight of a high-consideration, high-value category, without losing the trust its buyers expect.
Objectives
The brief was to build a full-funnel acquisition engine across three markets that didn't just generate volume but converted the right buyers. Better lead quality, stronger ROAS, a higher average order value, and real new customer growth across India, the US, and the Middle East simultaneously.
Challenges
Fine jewellery isn't an impulse buy. At this price point, people want to see, feel, and speak to someone before they commit. Getting a buyer to complete a high-value purchase online — without that physical experience, is the core problem. Doing it across three markets, each at a different stage of brand familiarity, made it significantly harder.
