Scale your enrollments with Prohed’s precision EdTech marketing strategies built for the competitive digital landscape
“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”
"Hi Team, I want to take a moment to sincerely thank you all for your continued dedication and hard work towards MONRI. Your consistent efforts have played a key role in making MONRI stronger, more visible, and increasingly impactful each day. A special mention to Ishita and Atul—your outstanding contributions have significantly enhanced MONRI’s reach and presence. Your proactive approach, attention to detail, and commitment to excellence have truly set a high standard for all of us. Kudos to the entire team—your work is genuinely appreciated! "
“ Prohed has played a key role in growing our e-commerce brands, Aamili and Dorabi. Their performance marketing expertise helped drive quality traffic, boost sales, and improve ROI through well-structured campaigns and smart targeting. Highly recommended for any D2C brand looking to scale effectively. ”
“We've been working with PROHED for over 4–5 years now as the digital marketing partner for KHOYA Mithai, and it's been a consistently strong partnership. Their team has helped us achieve measurable results in performance marketing and continues to deliver solid outcomes on the SEO front as well. They understand our brand well, are proactive in their approach, and always work towards tangible growth. Grateful for their support and would definitely recommend them to anyone looking for a reliable digital marketing partner”
“We’ve been working with Prohed for the past four months on our SEO, and the results have been outstanding. They helped us double our organic traffic in this short span — a clear reflection of their deep technical expertise and strategic understanding of SEO. Their team is not only highly knowledgeable but also incredibly responsive and proactive in communication. They’ve consistently gone above and beyond, making a tangible positive impact on our digital presence. Overall, it's been a seamless and result-driven experience. Highly recommended for SEO tasks! ”
“We were initially running Meta campaigns through another agency but weren’t seeing the desired results. Then we switched to Prohed, and the difference was night and day. Their team is super proactive, aggressive with performance, and truly understands fast-paced growth. They helped us scale quickly with sharp execution and real results. Highly recommended for startups and businesses looking to grow fast and efficiently! ”
“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”
"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."
"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."
"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."
"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."
"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"
"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."
"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."
"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."
EdTech marketing usually hits a wall when it treats every prospective student the same. A parent looking for K-12 support has completely different motivations and stresses than a working professional eyeing an executive MBA or a graduate hunting for a job-guaranteed skill program. We don't believe in a "one-size-fits-all" approach. Instead, our methodology starts with a deep dive into these specific personas, mapping out what actually drives them, where they hang out online, and what their biggest hesitations are. By building separate campaign structures for each group, we make sure your message hits home rather than getting lost in a generic, diluted strategy.
In the crowded Indian market, getting a high volume of "cheap" leads is easy, but getting those leads to actually pay their fees is the real battle. As a specialized edtech marketing agency, we focus on lead quality from the very first click. We use multi-field forms to qualify intent before a lead ever reaches your CRM, filtering out casual browsers so your counseling team can focus on serious prospects. We don’t stop at the lead, either; we map the entire journey, from the first call to the final fee payment, to find exactly where people are dropping off and how to win them back.
Finding students requires a platform mix that matches the program. For K-12 and test prep, we usually lean into Google Search and YouTube to catch parents and students while they are in "study mode." For professional upskilling, Instagram and LinkedIn are often the sweet spots where career aspirations meet active searching. For premium executive programs, LinkedIn is our primary tool for reaching the right seniority levels and industries. We build your platform architecture around your specific program economics, ensuring we are reaching the right demographic where they are most likely to convert.
At the end of the day, "leads" are just numbers on a spreadsheet; what actually keeps your business growing is enrollments. We track the entire journey, from that very first click to the moment a student pays their fees. This gives us the full picture of your "Cost Per Enrolled Student," not just a surface-level cost-per-lead. For brands running multiple courses, this data is a game-changer. It shows us exactly which programs are the most profitable, so we can stop guessing and start putting your budget where it will actually deliver the best return. This turns your marketing from an "expense" into a genuine growth engine.
Our experience covers everything from K-12 platforms to executive education, and we have the data-backed playbooks to prove it. For example, our work with Pearson saw a 45% jump in qualified leads and a 32% increase in conversion rates. We don't just use generic templates; we structure every engagement around your actual enrollment economics, making sure your investment produces a real return on the metrics that matter most to your growth.
It all starts with targeting. We use behavioral signals, like search history for competitive exams or LinkedIn learning activity, to find people already making education decisions. By adding pre-qualification questions to our lead forms, we filter out the "just looking" crowd. This means your sales or counselor team gets a list of prospects who are already serious, which dramatically improves their efficiency and your overall enrollment rate.
In India, EdTech is still very much a search-driven market. We usually recommend a split of 70–80% performance marketing to drive immediate enrollments, and 20–30% brand building to establish trust. Brand work is a long-term play, it makes your performance ads work harder because a student who recognizes and trusts your brand is much more likely to click "apply" when they see your ad.
For premium programs like MBAs, the decision can take months. We build nurture sequences to keep your brand top-of-mind during that entire window. This includes "drip" email content that proves your expertise, retargeting ads that showcase alumni success stories, and webinars that turn passive researchers into engaged applicants. We make sure that when a prospect is finally ready to commit, your program is the obvious choice.
In K-12, the parent is the buyer, so we focus on platforms like Facebook and YouTube with messaging centered on academic success and future security. For professional upskilling, the learner is the buyer; we use LinkedIn and Instagram to focus on career advancement and salary growth. These are two completely different worlds, and we build entirely separate frameworks for each to ensure the right message reaches the right person.
Launching a new program is a three-phase process. We start by building organic "buzz" and early-access waitlists to gauge interest. During the launch phase, we go heavy on paid acquisition with special incentives to get that first cohort through the door. Once we have those initial students, we shift the strategy to use their testimonials and success stories to fuel the next wave of growth, making each subsequent launch more efficient than the last.
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