Drive high-intent installs and maximize LTV with data-backed app marketing and retention strategies
"Hi Team, I want to take a moment to sincerely thank you all for your continued dedication and hard work towards MONRI. Your consistent efforts have played a key role in making MONRI stronger, more visible, and increasingly impactful each day. A special mention to Ishita and Atul—your outstanding contributions have significantly enhanced MONRI’s reach and presence. Your proactive approach, attention to detail, and commitment to excellence have truly set a high standard for all of us. Kudos to the entire team—your work is genuinely appreciated! "
“ Prohed has played a key role in growing our e-commerce brands, Aamili and Dorabi. Their performance marketing expertise helped drive quality traffic, boost sales, and improve ROI through well-structured campaigns and smart targeting. Highly recommended for any D2C brand looking to scale effectively. ”
“We've been working with PROHED for over 4–5 years now as the digital marketing partner for KHOYA Mithai, and it's been a consistently strong partnership. Their team has helped us achieve measurable results in performance marketing and continues to deliver solid outcomes on the SEO front as well. They understand our brand well, are proactive in their approach, and always work towards tangible growth. Grateful for their support and would definitely recommend them to anyone looking for a reliable digital marketing partner”
“We’ve been working with Prohed for the past four months on our SEO, and the results have been outstanding. They helped us double our organic traffic in this short span — a clear reflection of their deep technical expertise and strategic understanding of SEO. Their team is not only highly knowledgeable but also incredibly responsive and proactive in communication. They’ve consistently gone above and beyond, making a tangible positive impact on our digital presence. Overall, it's been a seamless and result-driven experience. Highly recommended for SEO tasks! ”
“We were initially running Meta campaigns through another agency but weren’t seeing the desired results. Then we switched to Prohed, and the difference was night and day. Their team is super proactive, aggressive with performance, and truly understands fast-paced growth. They helped us scale quickly with sharp execution and real results. Highly recommended for startups and businesses looking to grow fast and efficiently! ”
“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”
"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."
"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."
"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."
"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."
"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"
"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."
"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."
"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."
Buying a massive number of app installs is actually the easy part, the hard part is getting people to actually use the app. We don't chase "hollow" downloads. Instead, we focus on Lifetime Value. By analyzing intent signals from Google, Meta, and Apple Search Ads, we find the people who are most likely to become long-term users, not just people who download and delete within an hour. Whether we’re reaching students in Noida or corporate pros in South Delhi, we tailor the message and the budget to match their specific habits.
Most app owners in Delhi overlook how much "free" traffic they can get directly from the App Store and Play Store. ASO is about much more than just keywords; it’s about making sure your icon, screenshots, and descriptions actually convince someone to hit "Install." We perform deep audits to see where your competitors are winning and where you can leapfrog them. By improving your organic rankings, we effectively lower the cost of every single paid ad you run.
The math of app marketing is pretty harsh: most apps lose about 77% of their users within the first three days. If you only focus on getting new users, you’re basically pouring water into a leaky bucket. We treat retention as a core part of our strategy. We use segmented push notifications and deep-link ads to bring "lapsed" users back to exactly where they left off in the app. In a market as crowded as Delhi, keeping 10% more of your existing users is often much more profitable than doubling your ad spend.
The biggest mistake you can make is not knowing which of your ad channels is actually driving revenue. We set up and manage Mobile Measurement Partners so we can see the truth. We track the entire journey, from the first click to the first purchase, across every platform. This data tells us exactly which channels deserve more budget and which ones are just inflating your download numbers with low-quality users.
We care about what happens after the install. Anyone can buy cheap downloads, but we focus on post-install quality. We optimize your campaigns for actual conversion events, like a registration or a purchase, right from the start. By combining technical tracking expertise with a deep understanding of how people in Delhi use their phones, we provide a growth strategy that actually impacts your bottom line.
We attack CPI from two sides. On the paid side, we use better targeting and creative testing to make sure we aren't wasting money on the wrong people. On the organic side, we use ASO to increase the "conversion rate" of your store page. When more people who visit your page actually download the app, Google and Apple see that as a quality signal and start ranking you higher, which brings in even more free installs.
Yes, and we treat them differently because the users are different. Android and iOS users in Delhi have different buying habits and demographics. We use Google UAC primarily for Android and Apple Search Ads for iOS, managing everything through a single dashboard so you have one clear view of how your entire app is performing across both stores.
Retention starts the moment someone opens the app for the first time. We audit your "onboarding" process to make sure people don't get confused and quit. After that, we set up smart push notifications and retargeting ads that send people to specific parts of the app, like a shopping cart or a new feature, rather than just dumping them back on the home screen.
CPI (Cost Per Install) is what you pay for a download. CPQL (Cost Per Qualified Lead) is what you pay for a user who actually does something valuable in the app. A ₹20 download sounds great, but if that user never opens the app again, it’s a waste of money. We focus on lowering the cost of "activated" users, because those are the only users who will ever generate revenue for you.
When budget is tight, you have to be surgical. We don't try to be on every platform at once. We pick the one channel where your audience is most active, nail the ASO to get free organic growth, and focus on 2 or 3 specific types of users. Once we prove the model and get enough data, we start scaling up to other platforms. It’s all about growing at a pace that your cash flow can actually handle.
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