Overview

Ambience Creacions isn't just a housing project; it’s a statement of upscale living in Gurugram. Known for its expansive green spaces and premium architecture, the project caters to high-net-worth individuals who aren't just looking for an apartment, but a complete ecosystem of comfort and status.

Goal

The mission was clear: drive a higher volume of sales-ready leads without letting the cost per acquisition spiral. We needed to scale the brand's digital presence across multiple touchpoints to ensure that the "Ambience" name was the first choice for luxury seekers in the NCR region.

Challenges

Before our intervention, the brand was struggling with high CPLs from previous campaigns and a frustratingly low lead-to-visit conversion rate. In the ultra-competitive Gurgaon real estate market, standing out requires more than just high bids, it requires reaching the right person at the exact moment they are considering a move.

 

By moving away from a single-channel approach, we turned the digital journey into a cohesive narrative, proving that luxury real estate thrives when you combine high-intent search data with high-impact social storytelling.

 

Achievements

3,500+

Qualified Leads Delivered

-35%

Reduction in Cost Per Lead (CPL)

+60%

Increase in Lead-to-Site-Visit Conversion

-30%

Decrease in Cost Per Site Visit (CPSV)

Strategic Market Engineering

    Strategic Approach for High-Ticket Scaling

    1. Google-Heavy Channel Mix: We prioritized a 70% Google-heavy strategy to capture active luxury seekers, using targeted Meta ads to maintain brand recall throughout the buyer’s journey. 

    2. Enhanced CRO: Instead of generic traffic, we funneled users to high-performance landing pages, allowing potential buyers to access details and register interest in under 15 seconds.

    3. Behavioral Segmentation: We moved beyond broad targeting to lifestyle-based segmentation, tailoring our messaging for specific high-net-worth niches like frequent travelers and luxury car owners. 

    4. Smart Retargeting Funnels: Recognizing that luxury sales take time, we deployed smart retargeting funnels that nurtured prospects from initial inquiry to physical site visits, resulting in a 60% spike in walk-ins.

Conclusion

Through a disciplined, multi-channel strategy, Prohed successfully scaled Ambience Creacions' digital footprint. By leveraging the power of search intent and backing it with social authority, we significantly lowered acquisition costs while delivering over 3,500 qualified leads, proving that data and luxury can indeed walk hand-in-hand.

Using The Right Platforms

Clients Love Working With Us!

Jaskaran Singh
AVP Growth, BaaziGames

“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”

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