ARABIUS

Making Arabic Learning Accessible Across the GCC.

Overview

Arabius is an online Arabic language learning platform built for students across the GCC. It connects learners with structured courses and tutors through a simple, seamless booking experience. The platform is designed to make Arabic learning accessible, personal, and effective, whether you're a beginner or looking to deepen your fluency.

Goal

The goal was straightforward but demanding: bring down the cost of acquiring a calendar booking, grow booking volume, and build a second acquisition channel from the ground up. Prohed came in with a clear mandate, fix what was broken on Google, launch Meta as a brand new revenue engine, and eventually expand the geographic reach to unlock fresh audiences across the region.

Challenges

When Prohed took over, the issue wasn't the budget, it was the tracking. Since calendar bookings weren't set up as conversion events, the algorithm was flying blind. This lack of data pushed the cost per booking to a stagnant SAR 222. Additionally, the brand hadn't even touched Meta, leaving a massive acquisition channel completely untapped. 

Arabius is building the go-to destination for Arabic language learning in the GCC, combining structured curriculum with easy, frictionless access to qualified tutors. The booking experience sits at the heart of the product, making calendar conversions the single most important metric to optimise for.

Achievements

+72%

Increase in Calendar Bookings (Google)

−47%

Reduction in Cost Per Booking

+411%

Increase in Calendar Bookings (Meta)

The Performance Blueprint

    Strategic Interventions for Scalable Booking Growth

    1. Google Account Restructure: The first thing Prohed did was rebuild the account from the ground up and set calendar booking confirmations as the primary conversion event. Once the algorithm had a real signal to optimise toward, things moved quickly, cost per calendar booking dropped 47%, falling from SAR 222 to SAR 117. When budget was scaled back up in April to push volume, cost held well below the original baseline at SAR 155, and total bookings grew to 170 by end of month.

    2. Meta Channel Launch - Zero to Scale: Meta was built entirely from scratch in February 2026. Prohed set up the full campaign architecture: audience segmentation, creative strategy, and a full-funnel structure built to scale efficiently. The results speak for themselves, spend grew 10x in just three months, going from SAR 2,199 to SAR 22,963, and calendar bookings jumped from 27 to 138. The fact that cost per booking stayed controlled throughout that aggressive ramp is a strong indicator that the foundation was built right from day one.

    3. Geography Expansion: With both platforms performing well, the next move was to expand the geographic targeting beyond the initial footprint. Prohed rolled this out in early May 2026, and early data is already encouraging, daily cost per calendar booking is trending around SAR 100, which would make it the most efficient period since the account was taken over. The scale hypothesis is holding up.

Conclusion

In under 90 days, Prohed took Arabius from a single underperforming Google account, with no proper conversion tracking in place, to a two-platform acquisition engine generating quality calendar bookings at an improving cost. The Google restructure alone cut cost per booking nearly in half. Meta went from zero to a fully scaled channel with booking volume up 411%. And with geography expansion now underway, the results so far suggest there's significantly more headroom to grow. This is what happens when you fix the fundamentals first, then build for scale.

Using The Right Platforms

Meta
Google

Clients Love Working With Us!

Jaskaran Singh
AVP Growth, BaaziGames

“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”

Testimonial
Monalisha

Founder - MONRI

"Hi Team, I want to take a moment to sincerely thank you all for your continued dedication and hard work towards MONRI. Your consistent efforts have played a key role in making MONRI stronger, more visible, and increasingly impactful each day. A special mention to Ishita and Atul—your outstanding contributions have significantly enhanced MONRI’s reach and presence. Your proactive approach, attention to detail, and commitment to excellence have truly set a high standard for all of us. Kudos to the entire team—your work is genuinely appreciated! "

Testimonial
Ashima Batra

Founder - Dorabi & Aamili

“ Prohed has played a key role in growing our e-commerce brands, Aamili and Dorabi. Their performance marketing expertise helped drive quality traffic, boost sales, and improve ROI through well-structured campaigns and smart targeting. Highly recommended for any D2C brand looking to scale effectively. ”

Testimonial
Deepak Besoya

Marketing Manager - Khoya Mithai

“We've been working with PROHED for over 4–5 years now as the digital marketing partner for KHOYA Mithai, and it's been a consistently strong partnership. Their team has helped us achieve measurable results in performance marketing and continues to deliver solid outcomes on the SEO front as well. They understand our brand well, are proactive in their approach, and always work towards tangible growth. Grateful for their support and would definitely recommend them to anyone looking for a reliable digital marketing partner”

Testimonial
Abhinav Verma

Co-founder - Motozite

“We’ve been working with Prohed for the past four months on our SEO, and the results have been outstanding. They helped us double our organic traffic in this short span — a clear reflection of their deep technical expertise and strategic understanding of SEO. Their team is not only highly knowledgeable but also incredibly responsive and proactive in communication. They’ve consistently gone above and beyond, making a tangible positive impact on our digital presence. Overall, it's been a seamless and result-driven experience. Highly recommended for SEO tasks! ”

Neha
Neha Singh

SportsBaazi

“We were initially running Meta campaigns through another agency but weren’t seeing the desired results. Then we switched to Prohed, and the difference was night and day. Their team is super proactive, aggressive with performance, and truly understands fast-paced growth. They helped us scale quickly with sharp execution and real results. Highly recommended for startups and businesses looking to grow fast and efficiently! ”

Testimonial
Nishant Gupta

Cofounder - Iluvia

“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”

Testimonial
Parul Sarin

Cofounder - Skoodo

"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."

Testimonial
Ashutosh Kumar

Business Head India - Rivigo

"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."

Testimonial
Aasha Chauhan

Founder - A Box Of Stories

"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."

Testimonial
Kirsty Perkins

Senior Marketing Manager - Pearson Online Learning Services

"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."

Testimonial
Neha Gupta

Marketing Head - Akiva

"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"

Testimonial
Rebekah Brown

Founder, MPowder

"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."

Testimonial
Vinita Joshi

Head of Marketing - Nyumi

"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."

Testimonial
Shiva Sharma

Head - Digital marketing, Herbal Chakra

"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."

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