Background
Bal Raksha Bharat (Save the Children India) has worked since 2004 to transform childhoods across 15+ states. Reaching over 1 crore children through initiatives in health, education, and protection, the NGO is a powerhouse of social change. Despite their vast on-ground presence and government partnerships, they sought to evolve their digital footprint to better reflect their real-world scale and reach modern donors.
Objectives
The primary goal was to bridge the gap between social impact and digital visibility. We aimed to increase brand awareness among potential donors and partners by driving qualified, high-intent traffic to specific cause and campaign pages. Beyond traditional metrics, the objective was to establish deep topical authority in child welfare, generating high-quality organic leads and strengthening the brand's visibility across emerging AI-driven search platforms.
Strategy
Our approach focused on a high-performance SEO framework designed for long-term growth. We combined technical enhancements, targeting Core Web Vitals and mobile usability, with an intent-driven content strategy that positioned the NGO as a thought leader through blogs, impact reports, and guides. To solidify authority, we executed a rigorous link-building and PR strategy, while utilizing advanced analytics to continuously monitor keyword trends and donor engagement for maximum ROI.
