Overview

Devi Diamonds had a strong product and a physical presence in Gurugram, but almost no digital footprint in a market where most jewellery purchases begin with a Google search. The lab grown diamond category in India is growing fast, and buyers are actively looking for trusted local options, Devi Diamonds just wasn't showing up when they did. That needed to change.

Objectives

The primary goal was to connect Devi Diamonds with high-intent buyers already searching for lab grown jewellery in Gurugram. This meant building a strong local search presence, ranking target keywords on page one, growing organic traffic, and transforming their Google Business Profile from a passive listing into an active channel driving real enquiries, calls, clicks, and footfall.

Devi Diamonds merges the art of fine jewelry with ethical innovation, creating a sustainable luxury experience that utilizes precision technology and local digital authority to become the definitive choice for modern lab-grown diamonds.

Achievements

18+

Keywords Ranking on Page 1

254%

Search Impressions Growth

32%

Organic Traffic Increase

180%

Growth in Organic Traffic (GMB)

190%

Growth in Clicks (GMB)

10x

Increase in Profile Interactions

4x

Increase in Calls

6x

Increase in Website Clicks

Key Growth Drivers

    Execution Framework

    1. Technical SEO & On-Page Optimisation: Fixed site architecture, URLs, and internal linking, then optimised every product and category page around the keywords buyers in Gurugram were actually searching.

    2. Local SEO & Google Business Profile: Turned a dormant GMB listing into an active presence, regular updates, photos, Q&As, and reviews drove a 10x jump in profile interactions and 4x more calls.

    3. Link Building & Authority: Built targeted backlinks through local citations and relevant directories to strengthen domain trust and push competitive keywords up the rankings.

    4. Analytics & Performance Tracking: Used Google Search Console and GA4 to monitor what was working and double down, keeping every decision rooted in data, not guesswork.

Conclusion

Devi Diamonds went from near-invisible online to owning page one for the searches that matter most in their city. In a competitive and fast-growing category, they now rank #1 for multiple high-intent keywords, backed by 254% more search impressions, a 180% rise in organic traffic, 4x more calls, and 6x more website clicks. When your jewellery is premium, your digital presence should be too, and today, Devi Diamonds' search presence is every bit as polished as what's in their showcase. 

 

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