A premier global couturier renowned for "sculpted" garments and a dominant presence on international red carpets. Despite global acclaim, the brand needed to translate its prestige into a rapidly growing digital community.
Gaurav Gupta faced a growth plateau and high unfollow rates that nearly offset new gains. The brand struggled to convert temporary viral reach from major events like Paris Couture Week into sustained, long-term follower retention.
Revolutionizing the Indian couture industry with a discerning design language rooted in surrealism and emanating from fantasy.
1M
35M+
45,000+
Global
Strategic Interventions & Digital Scaling
1. Utilize Targeted Advertising: Leveraging Instagram’s paid promotions to reach niche, high-intent demographics. By highlighting avant-garde collections and exclusive content, we increased global visibility and attracted followers aligned with the brand's luxury positioning.
2. Content Strategy for Follower Growth: Engineering a dual-layered content engine to resonate with both new and existing audiences. We balanced high-fashion storytelling with engagement-driven narratives to reverse unfollow trends and drive consistent growth.
By combining Gaurav Gupta’s surrealist artistry with Prohed’s precision performance framework, the brand achieved a landmark digital milestone. Reaching 1 million followers in just 6 months while maintaining a 35M+ monthly reach proved that even the most exclusive luxury brands can achieve viral scale without losing their aspirational core. This case highlights the power of merging high-fashion storytelling with aggressive, data-backed growth marketing.
"Hi Team, I want to take a moment to sincerely thank you all for your continued dedication and hard work towards MONRI. Your consistent efforts have played a key role in making MONRI stronger, more visible, and increasingly impactful each day. A special mention to Ishita and Atul—your outstanding contributions have significantly enhanced MONRI’s reach and presence. Your proactive approach, attention to detail, and commitment to excellence have truly set a high standard for all of us. Kudos to the entire team—your work is genuinely appreciated! "
“ Prohed has played a key role in growing our e-commerce brands, Aamili and Dorabi. Their performance marketing expertise helped drive quality traffic, boost sales, and improve ROI through well-structured campaigns and smart targeting. Highly recommended for any D2C brand looking to scale effectively. ”
“We've been working with PROHED for over 4–5 years now as the digital marketing partner for KHOYA Mithai, and it's been a consistently strong partnership. Their team has helped us achieve measurable results in performance marketing and continues to deliver solid outcomes on the SEO front as well. They understand our brand well, are proactive in their approach, and always work towards tangible growth. Grateful for their support and would definitely recommend them to anyone looking for a reliable digital marketing partner”
“We’ve been working with Prohed for the past four months on our SEO, and the results have been outstanding. They helped us double our organic traffic in this short span — a clear reflection of their deep technical expertise and strategic understanding of SEO. Their team is not only highly knowledgeable but also incredibly responsive and proactive in communication. They’ve consistently gone above and beyond, making a tangible positive impact on our digital presence. Overall, it's been a seamless and result-driven experience. Highly recommended for SEO tasks! ”
“We were initially running Meta campaigns through another agency but weren’t seeing the desired results. Then we switched to Prohed, and the difference was night and day. Their team is super proactive, aggressive with performance, and truly understands fast-paced growth. They helped us scale quickly with sharp execution and real results. Highly recommended for startups and businesses looking to grow fast and efficiently! ”
“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”
"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."
"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."
"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."
"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."
"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"
"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."
"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."
"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."
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