Overview 

Gynoveda is an Ayurvedic women’s health brand offering natural solutions for menstrual, PCOS, and hormonal concerns. It blends traditional Ayurveda with modern care to support long-term wellness, focusing on the root causes of reproductive health issues rather than just surface-level symptoms.


Task 

Gynoveda sought to solve complex menstrual health issues through Ayurvedic treatments where consumer education is critical to conversion. Unlike typical e-commerce brands, scale depended on building deep consumer trust first. The goal was to drive initial conversions while simultaneously improving Lifetime Value (LTV) through robust repeat-purchase strategies.
 

Gynoveda bridges the gap between ancient Ayurvedic principles and the needs of the modern woman, creating a tech-enabled healthcare ecosystem that prioritizes education, empathy, and effective natural healing for global reproductive health.

Achievements

+5X

Increase in ROAS

+70%

Increase in Web Revenue

+25%

Increase in Avg. Ticket Size

+60%

Increase in Repeat Orders

The Performance Blueprint

    Strategic Interventions for Scalable Wellness

    1. Problem Identification: Our strategy began with identifying the specific health concerns of the user. Since it is nearly impossible to identify women with a period problem through broad targeting, we implemented diagnostic-led touchpoints to help users self-identify their needs.

    2. Cohort Bucketing: After identifying the user’s specific problem, we organized them into distinct health cohorts. This allowed us to deploy a second touchpoint of sales that was highly personalized to their unique condition, ensuring much higher conversion rates.

    3. Scale & Retention: By focusing on the user journey and trust-building, we were able to maintain a 5X ROAS even at scale. This data-driven approach led to a 70% increase in revenue and a 60% jump in repeat orders, proving the effectiveness of the cohort-led model.

Conclusion

Through Prohed’s sophisticated data-bucketing and cohort-based strategy, Gynoveda turned a complex healthcare challenge into a success story of scalable growth. By focusing on identifying user problems first and building trust through education, we were able to maintain a high ROAS while delivering a 70% increase in revenue. This case study proves that for health-tech brands, a deep understanding of the user journey is the most effective lever for digital scale.

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Jaskaran Singh
AVP Growth, BaaziGames

“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”

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