HERO VIRED

Crafting Careers, Not Courses

Overview

Hero Vired is an industry-backed, outcome-focused premium EdTech platform that offers high-value technology, business and finance education developed with leading institutions across the world.

Goal

Fix a leaking funnel. Hero Vired had the brand and the product, what they needed was a way to convert interest into action.  That meant improving conversion rates, building stronger top-of-funnel awareness and generating qualified leads across multiple programs.

Challenges

Conversion rates were low and the funnel had clear weak points - landing pages, CTAs, and the lead journey hadn't been optimised for conversion. Brand visibility at the top of the funnel was also limited, which meant the prospect pipeline wasn't strong enough to begin with. Both problems needed fixing together.

Hero Vired operates in one of India's most competitive EdTech markets. With professionals increasingly selective about where they invest their time and money for upskilling, every touchpoint in the funnel has to earn its place. Getting that right across multiple programs simultaneously was the challenge Prohed stepped in to solve.

Achievements

3X

Conversion Rate Growth

6000+

Leads Generated Across 3 Programs

0.08% to 0.75%

Conversion Rate Improvement

3 to 10

Program Offerings Expanded

The Performance Blueprint

    Strategic Interventions for EdTech Growth

    1. Expanded Program Offering:  Upgraded their program offerings from 3 to 10, making their courses more diverse and appealing to a broader audience.

    2. Conversion Rate Optimization: Refined their funnel and implemented effective CTAs and landing pages, increasing their conversion rate from 0.08% to 0.75%.

    3. Brand Awareness Campaigns: Ran targeted brand awareness ads and sequential campaigns to engage potential leads earlier in their journey and build trust in the brand.

Conclusion

Hero Vired had a great product and a great vision, but the funnel wasn’t equipped to handle it. That’s when Prohed stepped in and improved the conversion engine, introduced new programs and built the awareness process that moved tons of high-quality leads through the funnel. They increased the conversion rate three fold, from 0.08% to 0.75%, and drove more than 6000 leads across 3 programs. That might not sound amazing, but for a company who has to compete in one of the most competitive EdTech markets in India, the results are truly remarkable.

Using The Right Platforms

Google
Meta
Quora
LinkedIn
Bing

Clients Love Working With Us!

Jaskaran Singh
AVP Growth, BaaziGames

“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”

Testimonial
Monalisha

Founder - MONRI

"Hi Team, I want to take a moment to sincerely thank you all for your continued dedication and hard work towards MONRI. Your consistent efforts have played a key role in making MONRI stronger, more visible, and increasingly impactful each day. A special mention to Ishita and Atul—your outstanding contributions have significantly enhanced MONRI’s reach and presence. Your proactive approach, attention to detail, and commitment to excellence have truly set a high standard for all of us. Kudos to the entire team—your work is genuinely appreciated! "

Testimonial
Ashima Batra

Founder - Dorabi & Aamili

“ Prohed has played a key role in growing our e-commerce brands, Aamili and Dorabi. Their performance marketing expertise helped drive quality traffic, boost sales, and improve ROI through well-structured campaigns and smart targeting. Highly recommended for any D2C brand looking to scale effectively. ”

Testimonial
Deepak Besoya

Marketing Manager - Khoya Mithai

“We've been working with PROHED for over 4–5 years now as the digital marketing partner for KHOYA Mithai, and it's been a consistently strong partnership. Their team has helped us achieve measurable results in performance marketing and continues to deliver solid outcomes on the SEO front as well. They understand our brand well, are proactive in their approach, and always work towards tangible growth. Grateful for their support and would definitely recommend them to anyone looking for a reliable digital marketing partner”

Testimonial
Abhinav Verma

Co-founder - Motozite

“We’ve been working with Prohed for the past four months on our SEO, and the results have been outstanding. They helped us double our organic traffic in this short span — a clear reflection of their deep technical expertise and strategic understanding of SEO. Their team is not only highly knowledgeable but also incredibly responsive and proactive in communication. They’ve consistently gone above and beyond, making a tangible positive impact on our digital presence. Overall, it's been a seamless and result-driven experience. Highly recommended for SEO tasks! ”

Neha
Neha Singh

SportsBaazi

“We were initially running Meta campaigns through another agency but weren’t seeing the desired results. Then we switched to Prohed, and the difference was night and day. Their team is super proactive, aggressive with performance, and truly understands fast-paced growth. They helped us scale quickly with sharp execution and real results. Highly recommended for startups and businesses looking to grow fast and efficiently! ”

Testimonial
Nishant Gupta

Cofounder - Iluvia

“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”

Testimonial
Parul Sarin

Cofounder - Skoodo

"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."

Testimonial
Ashutosh Kumar

Business Head India - Rivigo

"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."

Testimonial
Aasha Chauhan

Founder - A Box Of Stories

"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."

Testimonial
Kirsty Perkins

Senior Marketing Manager - Pearson Online Learning Services

"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."

Testimonial
Neha Gupta

Marketing Head - Akiva

"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"

Testimonial
Rebekah Brown

Founder, MPowder

"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."

Testimonial
Vinita Joshi

Head of Marketing - Nyumi

"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."

Testimonial
Shiva Sharma

Head - Digital marketing, Herbal Chakra

"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."

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