MANAV RACHNA

Shaping Future-Ready Individuals Through Education

Overview

Manav Rachna is a leading NAAC A++ accredited education group in Delhi-NCR offering UG, PG, and doctoral programs. Operating in India’s highly competitive higher education space, the group relies heavily on search to attract prospective students and parents during the decision-making process.

Goal

Boost organic rankings for high-intent admission keywords, drive qualified traffic to course pages, increase lead conversions, and establish long-term topical search authority.

Challenges

Competing against top universities on Google requires more than basic SEO. Manav Rachna needed an aligned approach combining strong technical SEO, authoritative content, and a search strategy tailored to student research habits.

Achievements

290+

Keywords in Top 10

34%

Organic Search Impressions

118%

Organic Clicks

23%

Organic Leads

54%

Organic Users

72%

Average Position Improvement

KEY GROWTH DRIVERS

    Execution Framework

    1. SEO & Content Optimization: Optimized program, course, and admission pages for high-intent education keywords to improve visibility among prospective students and parents.
    2. Technical SEO Enhancements: Improved Core Web Vitals, mobile usability, crawlability, and site architecture across a large, multi-campus website to strengthen overall search performance.
    3. Content & Thought Leadership: Published SEO-driven blogs, course guides, and FAQs addressing key questions around admissions, careers, and campus life to build topical authority.
    4. Authority Building & Backlinks: Strengthened domain authority through high-quality backlinks from education portals, PR mentions, directories, and branded references.
    5. Analytics & Performance Tracking: Monitored keyword growth, traffic trends, and lead-generation metrics via GA4 and Google Search Console to continuously refine the strategy.

Conclusion

By combining intent-driven keyword mapping, technical SEO improvements, and authority-building content, Manav Rachna achieved a significant lift in organic visibility and lead generation. With 290+ keywords ranking in the top 10 and a 118% increase in organic clicks, the results reinforce Manav Rachna's position as a leading, digitally strong education group in the highly competitive Delhi-NCR higher education market.

Using The Right Platforms

Google
ChatGPT
Ahrefs
Gemini

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Jaskaran Singh
AVP Growth, BaaziGames

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Monalisha

Founder - MONRI

"Hi Team, I want to take a moment to sincerely thank you all for your continued dedication and hard work towards MONRI. Your consistent efforts have played a key role in making MONRI stronger, more visible, and increasingly impactful each day. A special mention to Ishita and Atul—your outstanding contributions have significantly enhanced MONRI’s reach and presence. Your proactive approach, attention to detail, and commitment to excellence have truly set a high standard for all of us. Kudos to the entire team—your work is genuinely appreciated! "

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Ashima Batra

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Deepak Besoya

Marketing Manager - Khoya Mithai

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Abhinav Verma

Co-founder - Motozite

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Neha
Neha Singh

SportsBaazi

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Cofounder - Iluvia

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Parul Sarin

Cofounder - Skoodo

"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."

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Ashutosh Kumar

Business Head India - Rivigo

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Aasha Chauhan

Founder - A Box Of Stories

"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."

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Kirsty Perkins

Senior Marketing Manager - Pearson Online Learning Services

"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."

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Neha Gupta

Marketing Head - Akiva

"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"

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Rebekah Brown

Founder, MPowder

"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."

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Vinita Joshi

Head of Marketing - Nyumi

"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."

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Shiva Sharma

Head - Digital marketing, Herbal Chakra

"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."

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