PINKY PROMISE

Bringing judgement-free reproductive health to your fingertips

Overview

Pinky Promise was solving a real problem, millions of Indian women with no easy, private way to speak to a gynaecologist. The product was strong and the mission was clear. What they needed was a performance engine that could scale it without losing the empathy and sensitivity this category demands. This is one of those successful business stories in India where purpose-driven marketing met smart performance strategy.

Objectives

The goal was to grow app installs and paid consultations while bringing down acquisition costs. More importantly, it meant reaching women already searching for answers to issues they felt too uncomfortable to raise in person, and giving them enough reason to trust Pinky Promise with that conversation.

Challenges

Advertising in women's reproductive health in India isn't straightforward. Stigma around topics like PCOS, UTIs, and contraception means generic messaging gets ignored or flagged. Competing against large, well-funded telehealth apps added another layer. And converting an install into a paid consultation, in a category built entirely on trust, required more than a standard funnel could deliver.

Achievements

+140%

App Installs

+150%

User Registrations

+ 70%

First Consultations

- 45%

Cost Per Registration

- 48%

Cost Per Consultation Acquisition

+25%

Retention Rate

Key Growth Drivers

    Execution Framework

    1. Empathy-First Creative at the Top of Funnel: Ads led with the problem, not the product, speaking directly to symptoms women were already searching for, in language that felt safe. Messaging around "100% Discreet & Judgement-Free" and "Consultations starting at ₹99" gave women an immediate reason to act.

    2. Symptom-Driven Keyword Strategy: We skipped generic telehealth keywords and built the search strategy around high-intent symptom queries, "online gynaecologist for PCOS," "discreet UTI doctor," "period delay consultation." Capturing women mid-decision, not just browsing, is the kind of precision that sets the best performance marketing agency in India apart.

    3. Full-Funnel Meta & Google App Campaigns: Meta ran awareness and retargeting using UGC-style video ads with real patient stories, the format that built the most trust. Google App Campaigns drove installs at scale. Both platforms were optimised for consultation bookings, not just downloads.

    4. Reducing Drop-Off from Install to Consultation: The biggest gap was between install and first paid booking. We tightened this by directing users into the chat-first workflow and retargeting registered users who hadn't yet consulted. This drove 70% growth in first consultations and a 25% lift in retention.

Conclusion

Pinky Promise is a genuine india success story, a brand built on empathy that needed performance to match its mission. With installs up 140%, consultation acquisition costs down 48%, and retention growing 25%, the results spoke for themselves. When the strategy respects the audience, the numbers follow.

Using The Right Platforms

Google
Meta

Clients Love Working With Us!

Jaskaran Singh
AVP Growth, BaaziGames

“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”

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Monalisha

Founder - MONRI

"Hi Team, I want to take a moment to sincerely thank you all for your continued dedication and hard work towards MONRI. Your consistent efforts have played a key role in making MONRI stronger, more visible, and increasingly impactful each day. A special mention to Ishita and Atul—your outstanding contributions have significantly enhanced MONRI’s reach and presence. Your proactive approach, attention to detail, and commitment to excellence have truly set a high standard for all of us. Kudos to the entire team—your work is genuinely appreciated! "

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Ashima Batra

Founder - Dorabi & Aamili

“ Prohed has played a key role in growing our e-commerce brands, Aamili and Dorabi. Their performance marketing expertise helped drive quality traffic, boost sales, and improve ROI through well-structured campaigns and smart targeting. Highly recommended for any D2C brand looking to scale effectively. ”

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Deepak Besoya

Marketing Manager - Khoya Mithai

“We've been working with PROHED for over 4–5 years now as the digital marketing partner for KHOYA Mithai, and it's been a consistently strong partnership. Their team has helped us achieve measurable results in performance marketing and continues to deliver solid outcomes on the SEO front as well. They understand our brand well, are proactive in their approach, and always work towards tangible growth. Grateful for their support and would definitely recommend them to anyone looking for a reliable digital marketing partner”

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Abhinav Verma

Co-founder - Motozite

“We’ve been working with Prohed for the past four months on our SEO, and the results have been outstanding. They helped us double our organic traffic in this short span — a clear reflection of their deep technical expertise and strategic understanding of SEO. Their team is not only highly knowledgeable but also incredibly responsive and proactive in communication. They’ve consistently gone above and beyond, making a tangible positive impact on our digital presence. Overall, it's been a seamless and result-driven experience. Highly recommended for SEO tasks! ”

Neha
Neha Singh

SportsBaazi

“We were initially running Meta campaigns through another agency but weren’t seeing the desired results. Then we switched to Prohed, and the difference was night and day. Their team is super proactive, aggressive with performance, and truly understands fast-paced growth. They helped us scale quickly with sharp execution and real results. Highly recommended for startups and businesses looking to grow fast and efficiently! ”

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Nishant Gupta

Cofounder - Iluvia

“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”

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Parul Sarin

Cofounder - Skoodo

"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."

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Ashutosh Kumar

Business Head India - Rivigo

"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."

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Aasha Chauhan

Founder - A Box Of Stories

"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."

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Kirsty Perkins

Senior Marketing Manager - Pearson Online Learning Services

"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."

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Neha Gupta

Marketing Head - Akiva

"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"

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Rebekah Brown

Founder, MPowder

"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."

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Vinita Joshi

Head of Marketing - Nyumi

"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."

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Shiva Sharma

Head - Digital marketing, Herbal Chakra

"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."

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