Purely Yours is a leader in the Ayurveda-tech space, offering a diverse range of 50+ formulations that address everything from hormonal balance and reproductive health to joint care and weight management. By blending ancient heritage dating back to 1889 with modern GMP-certified manufacturing, the brand provides safe, side-effect-free alternatives to conventional pharmaceuticals.
The objective was to reach a high-potential audience interested in Ayurvedic solutions across multiple health categories. We aimed to build a performance engine that could identify and convert unique segments, such as those seeking "Monthly Comfort" or "Strength & Energy" while establishing the brand as the gold standard for natural, science-backed wellness.
Purely Yours reclaims the "Science of Ayurveda" for the modern consumer, creating a tech-enabled healthcare ecosystem where 87% of users report measurable results within 4–6 weeks of consistent use.
+90%
+500%
+400%
+42%
Strategic Interventions for Holistic Scaling
1. High-Intent Segmentation: We segmented the audience into categories based on specific health goals, such as "Ayurvedic prioritizers" who choose traditional medicine over allopathic options. This ensured our messaging reached a pre-qualified audience with a high propensity to convert.
2. Organic-Centric Positioning: We targeted demographics that actively avoid artificial or inorganic products. By highlighting the brand’s "100% Natural" and "Zero Chemical" promise, we positioned Purely Yours as the safe, essential choice for clean living.
3. Lifestyle-Led Funnels: Beyond symptom-based ads, we aligned the brand with broader physical and mental health values. This allowed us to capture a diverse consumer base looking for preventative wellness, driving a massive 400% increase in total orders.
Through Prohed’s sophisticated segmentation strategy, Purely Yours achieved a landmark 500% increase in revenue. By identifying unique audience cohorts and deploying highly relevant, category-specific campaigns, we proved that specialized Ayurvedic brands can achieve massive scale by balancing traditional trust with data-driven performance marketing.
"Hi Team, I want to take a moment to sincerely thank you all for your continued dedication and hard work towards MONRI. Your consistent efforts have played a key role in making MONRI stronger, more visible, and increasingly impactful each day. A special mention to Ishita and Atul—your outstanding contributions have significantly enhanced MONRI’s reach and presence. Your proactive approach, attention to detail, and commitment to excellence have truly set a high standard for all of us. Kudos to the entire team—your work is genuinely appreciated! "
“ Prohed has played a key role in growing our e-commerce brands, Aamili and Dorabi. Their performance marketing expertise helped drive quality traffic, boost sales, and improve ROI through well-structured campaigns and smart targeting. Highly recommended for any D2C brand looking to scale effectively. ”
“We've been working with PROHED for over 4–5 years now as the digital marketing partner for KHOYA Mithai, and it's been a consistently strong partnership. Their team has helped us achieve measurable results in performance marketing and continues to deliver solid outcomes on the SEO front as well. They understand our brand well, are proactive in their approach, and always work towards tangible growth. Grateful for their support and would definitely recommend them to anyone looking for a reliable digital marketing partner”
“We’ve been working with Prohed for the past four months on our SEO, and the results have been outstanding. They helped us double our organic traffic in this short span — a clear reflection of their deep technical expertise and strategic understanding of SEO. Their team is not only highly knowledgeable but also incredibly responsive and proactive in communication. They’ve consistently gone above and beyond, making a tangible positive impact on our digital presence. Overall, it's been a seamless and result-driven experience. Highly recommended for SEO tasks! ”
“We were initially running Meta campaigns through another agency but weren’t seeing the desired results. Then we switched to Prohed, and the difference was night and day. Their team is super proactive, aggressive with performance, and truly understands fast-paced growth. They helped us scale quickly with sharp execution and real results. Highly recommended for startups and businesses looking to grow fast and efficiently! ”
“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”
"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."
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"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."
"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"
"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."
"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."
"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."
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