SoulDoctor

The Universe Brought You Here For A Reason

Overview

Soul Doctor is an AI-powered astrology app offering personalized Vedic readings and spiritual guidance. Despite a strong product, the brand launched with Prohed from absolute zero, possessing no paid media presence or historical campaign data.

Objectives

Our goal was to transform Meta into a primary revenue channel by scaling purchase volume, slashing customer acquisition costs, and establishing a measurable, long-term foundation for sustainable growth.

Challenges

Launching without historical audience, creative, or conversion data meant Meta's algorithm had no benchmarks to optimize against. Additionally, we had to cut through a highly saturated, noisy market to capture immediate trust and conversions.

Soul Doctor bridges the gap between ancient cosmic wisdom and modern digital convenience, creating a scalable, tech-driven wellness ecosystem that utilizes data-led performance marketing to connect high-intent seekers with personalized spiritual guidance.

Achievements

+243%

Meta Purchases Growth

-71%

Cost Per Purchase Drop

+30%

Overall Analytics Purchases

+49%

Sign Ups Increased

Key Growth Drivers

    Execution Framework

    1. Campaign Restructuring for Conversion: We restructured our campaign entirely, taking spend away from broad awareness and focusing instead on high intent, bottom funnel conversion campaigns. This major architectural change was the biggest contributor to the 71% drop in cost per purchase and 243% increase in Meta-attributed purchases.

    2. Audience Refinement & Smarter Targeting: Generic interest targeting was not congruent with an app that is all about personalisation. We narrowed the audience buckets to astrology seekers, user insights into their spiritual lifestyle and behaviour that indicate high intent, generating more qualified in-clinic clicks and CPC down 24% without losing reach.

    3. Creative Scaling Based on Performance Data: Instead of broad creative campaigns, we found the top performing creatives and messages and scaled those. Scaling is treated with much care, to guarantee ad fatigue stays low and engagement rates remain high throughout the campaign.

    4. Full Funnel Ownership: We built the Meta funnel to own the full path to purchase, leveraging the channels strengths to drive discovery and the conversion power to close the sale. Meta attribution increased 1.5x in terms of share of purse purchases, a clear indication that it was no longer a component channel but a revenue propelling channel. Total ROAS was 2.9x, laying the groundwork for whatever comes next.

Conclusion

SoulDoctor came in with zero campaign history and left with a channel that now owns 66% of total purchases, up from 27% in a single month. A +30% budget increase delivered 213% more purchases and a 71% drop in cost per purchase. For a brand building from nothing in a competitive category, that's not just a performance win, it's proof that the right structure, the right audience, and the right creative can transform Meta from a cost centre into a growth engine.

Using The Right Platforms

Google
Meta

Clients Love Working With Us!

Jaskaran Singh
AVP Growth, BaaziGames

“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”

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Monalisha

Founder - MONRI

"Hi Team, I want to take a moment to sincerely thank you all for your continued dedication and hard work towards MONRI. Your consistent efforts have played a key role in making MONRI stronger, more visible, and increasingly impactful each day. A special mention to Ishita and Atul—your outstanding contributions have significantly enhanced MONRI’s reach and presence. Your proactive approach, attention to detail, and commitment to excellence have truly set a high standard for all of us. Kudos to the entire team—your work is genuinely appreciated! "

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Ashima Batra

Founder - Dorabi & Aamili

“ Prohed has played a key role in growing our e-commerce brands, Aamili and Dorabi. Their performance marketing expertise helped drive quality traffic, boost sales, and improve ROI through well-structured campaigns and smart targeting. Highly recommended for any D2C brand looking to scale effectively. ”

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Deepak Besoya

Marketing Manager - Khoya Mithai

“We've been working with PROHED for over 4–5 years now as the digital marketing partner for KHOYA Mithai, and it's been a consistently strong partnership. Their team has helped us achieve measurable results in performance marketing and continues to deliver solid outcomes on the SEO front as well. They understand our brand well, are proactive in their approach, and always work towards tangible growth. Grateful for their support and would definitely recommend them to anyone looking for a reliable digital marketing partner”

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Abhinav Verma

Co-founder - Motozite

“We’ve been working with Prohed for the past four months on our SEO, and the results have been outstanding. They helped us double our organic traffic in this short span — a clear reflection of their deep technical expertise and strategic understanding of SEO. Their team is not only highly knowledgeable but also incredibly responsive and proactive in communication. They’ve consistently gone above and beyond, making a tangible positive impact on our digital presence. Overall, it's been a seamless and result-driven experience. Highly recommended for SEO tasks! ”

Neha
Neha Singh

SportsBaazi

“We were initially running Meta campaigns through another agency but weren’t seeing the desired results. Then we switched to Prohed, and the difference was night and day. Their team is super proactive, aggressive with performance, and truly understands fast-paced growth. They helped us scale quickly with sharp execution and real results. Highly recommended for startups and businesses looking to grow fast and efficiently! ”

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Nishant Gupta

Cofounder - Iluvia

“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”

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Parul Sarin

Cofounder - Skoodo

"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."

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Ashutosh Kumar

Business Head India - Rivigo

"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."

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Aasha Chauhan

Founder - A Box Of Stories

"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."

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Kirsty Perkins

Senior Marketing Manager - Pearson Online Learning Services

"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."

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Neha Gupta

Marketing Head - Akiva

"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"

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Rebekah Brown

Founder, MPowder

"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."

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Vinita Joshi

Head of Marketing - Nyumi

"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."

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Shiva Sharma

Head - Digital marketing, Herbal Chakra

"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."

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