TRUEMEDS

Say Goodbye to High Medicine Prices, and High Acquisition Costs

Overview

Truemeds had a product people genuinely needed, but converting iOS user interest into consistent, profitable revenue through Apple Search Ads wasn't happening on its own. They needed a structured performance engine on ASA, one that could scale without letting acquisition costs spiral. What followed is one of the more compelling successful business stories in India's healthcare-tech space.

Objectives

The goal was straightforward: grow monthly orders and revenue through the iOS App Store, push ROAS higher as spend scaled, and close the gap between app installs and actual completed purchases. Downloads without orders aren't growth, that install-to-order ratio was the metric that mattered most.

Challenges

Scaling Apple Search Ads in a competitive e-pharmacy market means managing bid inflation, keyword overlap, and margin pressure all at once. Truemeds came in with a high baseline CAC and a weak install-to-order conversion rate. The challenge was fixing the cost side and the quality side simultaneously, without compromising either.

Achievements

+15X

Monthly Revenue Growth

9X

ROAS Growth

-65%

CAC Reduction

+350%

Install-to-Order Conversion Rate

KEY GROWTH DRIVERS

    Execution Framework

    1. Keyword Segmentation by Intent and Source: Brand, competitor, and generic pharmacy keywords were split into separate campaigns with their own bidding logic. Discovery campaigns surfaced high-converting medicine delivery search terms. Every rupee of bid spend had a clear job to do.

    2. Bid and Budget Optimisation Around Conversion Windows: Cost-per-tap bids were refined to concentrate spend when high-intent users were most likely to convert. Budget shifted continuously toward match types and keywords driving actual orders, not just taps.

    3. Aligning Ad Groups to the Install-to-Order Journey: Ad group themes and landing choices were rebuilt to match the intent behind each search query. A user looking for generic medicine delivery landed in an experience designed to get them to their first order fast, which is what drove the 350% jump in install-to-order rate.

    4. Continuous Keyword Harvesting: Search term reports were reviewed regularly to fold new high-converting queries into the campaign structure. Find, test, scale, this compounding approach is what separates the best performance marketing agency in India from those who set campaigns and forget them.

Conclusion

Nine months. 15x revenue growth. 9x ROAS. 65% lower CAC. Truemeds turned Apple Search Ads into its most efficient acquisition channel, and kept improving it month over month. A genuine india success story built on structure, smart bidding, and a funnel that actually converted.

Using The Right Platforms

Appstore

Clients Love Working With Us!

Jaskaran Singh
AVP Growth, BaaziGames

“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”

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Monalisha

Founder - MONRI

"Hi Team, I want to take a moment to sincerely thank you all for your continued dedication and hard work towards MONRI. Your consistent efforts have played a key role in making MONRI stronger, more visible, and increasingly impactful each day. A special mention to Ishita and Atul—your outstanding contributions have significantly enhanced MONRI’s reach and presence. Your proactive approach, attention to detail, and commitment to excellence have truly set a high standard for all of us. Kudos to the entire team—your work is genuinely appreciated! "

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Ashima Batra

Founder - Dorabi & Aamili

“ Prohed has played a key role in growing our e-commerce brands, Aamili and Dorabi. Their performance marketing expertise helped drive quality traffic, boost sales, and improve ROI through well-structured campaigns and smart targeting. Highly recommended for any D2C brand looking to scale effectively. ”

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Deepak Besoya

Marketing Manager - Khoya Mithai

“We've been working with PROHED for over 4–5 years now as the digital marketing partner for KHOYA Mithai, and it's been a consistently strong partnership. Their team has helped us achieve measurable results in performance marketing and continues to deliver solid outcomes on the SEO front as well. They understand our brand well, are proactive in their approach, and always work towards tangible growth. Grateful for their support and would definitely recommend them to anyone looking for a reliable digital marketing partner”

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Co-founder - Motozite

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Neha
Neha Singh

SportsBaazi

“We were initially running Meta campaigns through another agency but weren’t seeing the desired results. Then we switched to Prohed, and the difference was night and day. Their team is super proactive, aggressive with performance, and truly understands fast-paced growth. They helped us scale quickly with sharp execution and real results. Highly recommended for startups and businesses looking to grow fast and efficiently! ”

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Nishant Gupta

Cofounder - Iluvia

“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”

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Parul Sarin

Cofounder - Skoodo

"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."

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Ashutosh Kumar

Business Head India - Rivigo

"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."

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Aasha Chauhan

Founder - A Box Of Stories

"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."

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Kirsty Perkins

Senior Marketing Manager - Pearson Online Learning Services

"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."

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Neha Gupta

Marketing Head - Akiva

"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"

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Rebekah Brown

Founder, MPowder

"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."

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Vinita Joshi

Head of Marketing - Nyumi

"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."

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Shiva Sharma

Head - Digital marketing, Herbal Chakra

"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."

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