Overview

Truva transforms the real estate journey by offering fully renovated, quality-audited, and legally assured homes for buyers. By removing brokers and pricing uncertainty, they provide sellers with a seamless, hassle-free process that ensures fair value and zero paperwork.

Objectives

The primary goal was to generate high-intent leads while consistently reducing CPL and CPQL without compromising quality. We aimed to establish Meta and Google as scalable performance channels to build long-term trust for resale homes across premium Mumbai localities.

Challenges

The brand faced low awareness in a hyper-competitive market and a significant trust deficit regarding the quality of resale properties. This skepticism initially led to high CPQL, requiring a strategic shift to prove that renovated homes could be as aspirational as new developments.

Revolutionizing the home buying and selling experience through quality-audited, legally assured resale homes

Achievements

180%

Increase in weekly leads scaled

50%

Decrease in CPL

40%

Decrease in CPQL

47%

Increase in qualified leads

95%

Maintained CRM efficiency

8x

Budget scalability achieved

The Growth Architecture

    Execution Framework & Strategy

    1. Hyper-Localized Targeting: Focused on premium Mumbai micro-markets and high-value societies to capture high-net-worth buyers where specific inventory was available, ensuring maximum relevance and spend efficiency.

    2. Lifestyle-Driven Creatives: Overcame the resale "trust deficit" through visual storytelling and premium messaging that highlighted quality-audited renovations and Truva’s superior standards.

    3. Scalable Omnichannel Performance: Balanced high-intent Google Search with high-engagement Meta Ads to deliver 2x+ weekly lead growth and an 8x budget scalability while improving CPQL by 40%.

     

Conclusion

With Prohed’s performance-first strategy, Truva quickly turned its trust-building challenge into a success story of scalable, cost-efficient lead generation. Through hyper-local targeting, lifestyle-led creatives, and strong optimization, Prohed proved that resale homes can be marketed as effectively and credibly as new developments.

 

Using The Right Platforms

Clients Love Working With Us!

Jaskaran Singh
AVP Growth, BaaziGames

“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”

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