VIANAAR

Crafting Luxury Villas in Goa, Kasauli & Sri Lanka

Background

VIANAAR, a premium real estate firm, faced challenges in scaling digital performance, specifically in generating high-quality, location-specific leads that convert into faster project closures.

Objectives

Our goal was to scale lead volume while boosting the ratio of sales-qualified leads and reducing overall CPL/CPQL. We aimed to drive faster project closures by optimizing the digital funnel to attract high-intent, luxury buyers without compromising lead quality.

Challenges

The primary hurdles included a low qualified lead ratio (~13%) and high acquisition costs across existing spends. Growth was also limited by heavy location dependency and an underutilized platform mix on Google and Meta that failed to capture premium market segments.

 

 

Redefining luxury living in Goa with bespoke vacation homes and world-class architecture.

Achievements

22%

Increase in Qualified Leads

18%

Decrease in CPL

30%

Decrease in CPQL

1.5K+

Monthly Leads Generated

50%

Increase in Final Closures

Key Growth Drivers

    Execution Framework & Strategy

    1. High-Intent Campaign Structuring: Reorganized account hierarchies to prioritize audience clusters with the highest conversion probability.

    2. Hyper-Local Lead Scaling: Combined geo-fencing with automated bidding to consistently generate 1,500+ high-quality monthly leads.

    3. Cost-Efficient Quality Control: Introduced pre-qualification layers and media mix refinements that reduced CPQL by 30%.

Conclusion

Through Prohed’s data-backed performance marketing approach, VIANAAR was able to transform its digital lead generation strategy. By optimizing for quality and cost-efficiency, the brand not only reduced acquisition costs but also scaled project closures significantly. This case highlights how real estate brands can unlock growth by combining intelligent media buying, targeted location strategies, and robust analytics.

 

Using The Right Platforms

Google
Meta

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Head - Digital marketing, Herbal Chakra

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