WHEELSEYE

Your Reliable and Trusted Transport Services Provider

Overview

Wheelseye is one of India's leading logistics technology platforms, connecting businesses with truck transportation services across the country. Trusted by 50,000+ businesses, the platform has built a strong reputation for reliability in a highly fragmented and competitive industry.

Goal

Move away from chasing lead volume and build a full-funnel acquisition engine that delivered real business outcomes, better lead quality, stronger conversion rates, and scalable customer acquisition driven by user intent.

Challenges

The gap between lead generation and actual conversions was significant. Campaigns delivered volume but not quality, while fragmented customer journeys and limited post-lead visibility made it difficult to identify high-intent users and optimise ad spend.

Achievements

+115%

Increase in Spend

+98%

Increase in MQL

+214%

Increase in Installs

+93%

Increase in Acquisition

The Performance Blueprint

    Strategic Interventions for Full-Funnel Growth

    1. Prioritising User Intent Over Lead Volume: Shifted from optimising for lead volume to targeting high-intent users, tighter audience targeting, smarter signals, and better downstream conversion. 

    2. Full-Funnel Measurement Framework: Built a measurement framework that tracked the entire customer journey, from inquiry to qualification to final acquisition, giving clear visibility into which campaigns were actually driving business outcomes. 

    3. Transitioning to App-First Growth: The app was identified as Wheelseye's most important customer touchpoint. Campaigns were restructured around high-quality app installs, enabling optimisation based on real engagement signals rather than form fills. 

    4. Optimising for Business Outcomes: Campaign objectives were shifted to MQLs, demand creation, and acquisitions, giving platform algorithms higher-value signals to learn from and improving efficiency over time.

Conclusion

Wheelseye's growth came from a clear shift in focus, from generating leads to driving measurable business growth. By prioritising user intent, building full-funnel measurement, going app-first, and optimising toward real acquisition metrics, the brand built a marketing engine that could actually scale. Installs grew 214%, MQLs were up 98%, acquisitions increased 93%, and the foundation is now in place for sustainable long-term growth.

Using The Right Platforms

Google
Meta

Clients Love Working With Us!

Jaskaran Singh
AVP Growth, BaaziGames

“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”

Testimonial
Monalisha

Founder - MONRI

"Hi Team, I want to take a moment to sincerely thank you all for your continued dedication and hard work towards MONRI. Your consistent efforts have played a key role in making MONRI stronger, more visible, and increasingly impactful each day. A special mention to Ishita and Atul—your outstanding contributions have significantly enhanced MONRI’s reach and presence. Your proactive approach, attention to detail, and commitment to excellence have truly set a high standard for all of us. Kudos to the entire team—your work is genuinely appreciated! "

Testimonial
Ashima Batra

Founder - Dorabi & Aamili

“ Prohed has played a key role in growing our e-commerce brands, Aamili and Dorabi. Their performance marketing expertise helped drive quality traffic, boost sales, and improve ROI through well-structured campaigns and smart targeting. Highly recommended for any D2C brand looking to scale effectively. ”

Testimonial
Deepak Besoya

Marketing Manager - Khoya Mithai

“We've been working with PROHED for over 4–5 years now as the digital marketing partner for KHOYA Mithai, and it's been a consistently strong partnership. Their team has helped us achieve measurable results in performance marketing and continues to deliver solid outcomes on the SEO front as well. They understand our brand well, are proactive in their approach, and always work towards tangible growth. Grateful for their support and would definitely recommend them to anyone looking for a reliable digital marketing partner”

Testimonial
Abhinav Verma

Co-founder - Motozite

“We’ve been working with Prohed for the past four months on our SEO, and the results have been outstanding. They helped us double our organic traffic in this short span — a clear reflection of their deep technical expertise and strategic understanding of SEO. Their team is not only highly knowledgeable but also incredibly responsive and proactive in communication. They’ve consistently gone above and beyond, making a tangible positive impact on our digital presence. Overall, it's been a seamless and result-driven experience. Highly recommended for SEO tasks! ”

Neha
Neha Singh

SportsBaazi

“We were initially running Meta campaigns through another agency but weren’t seeing the desired results. Then we switched to Prohed, and the difference was night and day. Their team is super proactive, aggressive with performance, and truly understands fast-paced growth. They helped us scale quickly with sharp execution and real results. Highly recommended for startups and businesses looking to grow fast and efficiently! ”

Testimonial
Nishant Gupta

Cofounder - Iluvia

“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”

Testimonial
Parul Sarin

Cofounder - Skoodo

"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."

Testimonial
Ashutosh Kumar

Business Head India - Rivigo

"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."

Testimonial
Aasha Chauhan

Founder - A Box Of Stories

"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."

Testimonial
Kirsty Perkins

Senior Marketing Manager - Pearson Online Learning Services

"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."

Testimonial
Neha Gupta

Marketing Head - Akiva

"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"

Testimonial
Rebekah Brown

Founder, MPowder

"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."

Testimonial
Vinita Joshi

Head of Marketing - Nyumi

"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."

Testimonial
Shiva Sharma

Head - Digital marketing, Herbal Chakra

"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."

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