There's a moment every D2C founder knows. The product is genuinely good. Reviews are coming in. Repeat customers are buying again. And yet the numbers on the ads dashboard tell a…

Most brands think about SEO when their paid ads get too expensive. Honestly, that is the wrong time to start.By the time your cost-per-click has climbed to a point where…

Most EdTech brands are caught in a cycle of throwing money at paid ads, Google, Meta, YouTube, you name it. The leads show up while the tap is open, but…

Most Indian brands are sitting on one of the highest-converting marketing channels available to them and using it only to send order confirmations. WhatsApp has 535 million monthly active users…

Transparency note: This list is independently curated by Prohed, a Gurgaon-based performance marketing agency. We have included ourselves for transparency and because our work in this category is directly relevant.…

A quick note before the list: This article has been independently put together by the team at Prohed, a Gurgaon-based performance marketing agency founded in 2017. We've included ourselves on…

Let's be honest about something that does not get said enough. Most Indian brands that claim to be "doing performance marketing" are, in reality, just running paid ads. And that…

Finding a performance marketing agency that genuinely understands hospitality is harder than most hotel owners and marketing heads expect.Plenty of marketing companies can set up a Google Ads campaign. Plenty…

Most brands do not fail online because they lack budget. They fail because they are running tactics without a strategy. Let’s be real: there’s a world of difference between "doing…

There's a moment most B2B marketing teams know too well. The monthly report lands, the lead numbers look roughly the same as last month, and someone in the leadership meeting…